ARMONK, N.Y., August 30, 2025 — New global research commissioned by IBM reveals that sports fans are turning to more dynamic digital content experiences, with AI, personalization, and real-time features central to their engagement with sports. The study of more than 20,000 sports fans across 12 countries shows they increasingly view technology – particularly AIContinue reading “IBM Study Reveals AI’s Impact on Sports Fan Engagement”
Surender Hastir 