The Sports Fan Has Had Enough of the App Maze IBM study finds that as sports become more digital, fans are demanding something surprisingly simple: one connected experience they can trust The modern sports fan has more ways to follow a game than ever before—and increasingly, that may be the problem. There is an appContinue reading “IBM Study: Sports Fans Want Streamlined Digital Experiences as Platform Choices Expand”
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IBM Study Reveals AI’s Impact on Sports Fan Engagement
ARMONK, N.Y., August 30, 2025 — New global research commissioned by IBM reveals that sports fans are turning to more dynamic digital content experiences, with AI, personalization, and real-time features central to their engagement with sports. The study of more than 20,000 sports fans across 12 countries shows they increasingly view technology – particularly AIContinue reading “IBM Study Reveals AI’s Impact on Sports Fan Engagement”
Surender Hastir 