digital-marketing – Surender Hastir

Coca-Cola Refreshes Brand: Consistency in Design

Smiling woman holding a Coca-Cola bottle at an outdoor café

Coca-Cola Refreshes Its Iconic Identity for a New Global Era A bolder, more unified visual system brings Coca-Cola’s most recognizable design elements to the forefront across more than 200 markets. August 22, 2026 — Few brands possess the visual recognition of Coca-Cola. The red-and-white palette, the flowing Dynamic Ribbon, the distinctive Arden Square and theContinue reading “Coca-Cola Refreshes Brand: Consistency in Design”

IBM Study Reveals AI’s Impact on Sports Fan Engagement

ARMONK, N.Y., August 30, 2025 — New global research commissioned by IBM reveals that sports fans are turning to more dynamic digital content experiences, with AI, personalization, and real-time features central to their engagement with sports. The study of more than 20,000 sports fans across 12 countries shows they increasingly view technology – particularly AIContinue reading “IBM Study Reveals AI’s Impact on Sports Fan Engagement”