IBM Study Reveals AI’s Impact on Sports Fan Engagement

ARMONK, N.Y., August 30, 2025 — New global research commissioned by IBM reveals that sports fans are turning to more dynamic digital content experiences, with AI, personalization, and real-time features central to their engagement with sports. The study of more than 20,000 sports fans across 12 countries shows they increasingly view technology – particularly AIContinue reading “IBM Study Reveals AI’s Impact on Sports Fan Engagement”

Coca-Cola’s Role in India’s Retail Transformation

As India embarks on its journey to transform into a fully developed economy with an ambitious target of reaching $35 trillion by 2047, the non-alcoholic beverage sector emerges as a key pillar in this vision. This dynamic industry fuels economic growth by generating employment opportunities, fostering entrepreneurship, and enhancing value through its extensive and well-establishedContinue reading “Coca-Cola’s Role in India’s Retail Transformation”